Freelancing overview

With job postings still scarce, job security dissipating, and wages seemingly stagnant at best, many people are trying to establish some security by creating multiple streams of income. It’s a smart strategy, but if you have trouble leaving your home or primary position to get to a second job, you’ll find yourself frustrated and stressed out.


Perhaps you’re raising kids and you’re committed to not using daycare. Maybe you’re a little older and can’t commit to a full-time job. Or you might be injured or disabled, making it difficult for you to leave your home each day. Whatever your reason is, if you’re stuck at home most of the day, you’ve probably thought about the income you could be making by taking a work-from-home job or running your own business.


Good news: There are plenty of legitimate ways to earn extra money sitting right where you are right now. Some of them involve starting your own small business, while others mean working for someone else using your home as an office.


These endeavors aren’t without traps and challenges, though, so before we take a look at some legitimate ways to make money from your home, let’s review a few things that you should avoid. Unfortunately, if you want to earn an honest living from home, you’re also a common target of scammers, especially in these economically tough times. But if you keep these simple rules in mind, you won’t become a victim of one of the many work from home scams.


Money Scams to Avoid


1. Requests for Money


Sure, you might expect some legitimate costs to be associated with starting a new business, like business licenses, permits, materials, or even some advertising or marketing fees.


You should never have to pay someone for the privilege of selling their product for them, but that’s just what scammers tell their marks. They trick people into paying for worthless information about how to run a business or for substandard materials to use in creating a product.


Some scams might involve asking you to pay for a “training” book or CD that explains how to make money in a certain business. Others charge for supposedly “exclusive” products that you’re supposed to sell at a premium. Avoid both of these scenarios. Remember, you should never have to pay to get a job. And if someone asks you to, you can be sure that it’s a scam.


2. Get Rich Schemes


Get-rich-quick schemes get only one person rich: the schemer. Not you. Don’t be that con artist’s next victim. If you are willing to put in the time and effort, you will have the opportunity to build a viable business or become a trusted home worker in a great business.


But if you’re looking for easy money, you’ll likely just get stuck with a lot of bills and worthless information. When websites run promotions that promise that you’ll make thousands a week with no experience and very little time, you can bet your bottom dollar that they’ll be in your wallet before you can ask the first question.


3. Offers That Are Too Good to Be True


You might be desperate for work, but don’t necessarily jump at an opportunity that sounds too good to be true. In my article about common Craigslist scams, I wrote about fake employers who “hire” new employees, then “accidentally” send them too much pay. They’ll ask their victims to wire back the difference, but a few weeks later, when the bank discovers that the initial check is a fraud, the “employee” is on the hook for hundreds, sometimes even thousands of dollars. If a job offer sounds too good to be true, it probably is.


These three points may seem like common sense, but the truth is that the people who run these scams are very good at what they do. They’ve been able to deceive many intelligent people because they present their “opportunities” so well that almost anyone will believe them. When you’re looking for a new job or extra income, it’s easy to get lulled in to a comfort zone where they can take advantage of you. Keep your guard up – always.



A Few Legitimate Ways to Make Money Online


Now that we’ve talked about the things you should avoid, let’s look at a few real ways you can work from your home and make the extra cash that you and your family need.


1. Freelance Writing: Sell Your Words


I may as well start with something I know well. When I started out as a freelance writer 20 years ago, things were very different. I wrote mostly for magazines, and I had to rely on snail mail to send out drafts and queries. I’d wait weeks for a response from my editors. Not many people had the patience for it, and few stuck around long enough to ever start earning a real income from it.


But the Internet has changed everything. Today, you can decide to become a freelance writer and, if you’re fortunate, get an assignment that very same day. Obviously, the better your skills and training are, the better your projects and freelance writing rates will be.


Today’s freelance writers can choose from a variety of markets. You can write for magazines, either online or in print. You can blog by setting up your own site, or by writing for someone else’s. The market for new articles on the Internet is vast, and there’s plenty of work to go around.


Additionally, book publishers are always looking for the next big book. People need sales letters, white papers, website copy, and e-books. In other words, there’s an ocean of work to do, and if you’re an ambitious writer, you can dive in and profit.


If you want to work from home as a freelance writer, consider this checklist before you get started:


Samples. You’ll need some samples before you can really begin marketing yourself. Figure out which market you want to approach first, and then find or create some related samples. For instance, if you want to try your hand at blogging, study some successful blogs, and then write a few posts of your own to use as samples. Do this for any and every market you’d want to write for.

Tools. You don’t need much to work as a home-based freelance writer, but there are some tools that you must have. The most important will be your computer. Get the fastest Internet access that you can afford. It doesn’t matter what kind of computer you get. Just make sure you’re comfortable enough to spend a lot of time with it. Most clients will request that you submit your work as a Microsoft Word document, so make sure that whatever programs you use are compatible. In addition, because you’ll be spending so much time at the computer, make sure that you have a good work area with proper lighting. Some clients will want to be able to reach you by phone or Skype, so have both set up and accessible. You’ll need an invoicing program, such as Freshbooks, and a good bookkeeping system to keep track of sales, orders, and accounts receivables.

Job Boards. When you’re first starting out, you’ll have to go looking for work, and the best place to do that is on one of the online job boards. Places like Guru, Elance, Freelancer, and oDesk are today’s writers’ best friends. They allow individuals and businesses to post projects, and freelancers to bid on them. Take a look around the sites, sign up for the free access in the beginning, and then begin to place bids on the projects that interest you. It will take some trial and error to find your groove, but once you do, the jobs will start to roll in.

Persistence and Commitment. You’ll need to have a good amount of persistence while pursuing freelance writing gigs. This business is subjective, and while one person may love your writing, another may not. Do your best to always produce good, solid copy and hold on to your commitment to do the best you can for your clients. Just by committing to do those two things, you’ll be miles ahead of your competition.

woman freelance writer


2. Classes: Sell Your Knowledge


Another great way to earn money from your home office is to sell your skills or knowledge by teaching classes. For instance, if you’re an exercise guru, you might start an exercise class in a large spacious area in your home. People are willing to pay to learn about many fields of knowledge, from cooking and gardening to soap or candle making. Playing a musical instrument, child birthing, dancing, dog training, yoga, and even foreign languages are all great topics for expert classes.


The key is to make the class sound unique and irresistible. Don’t just teach a cooking class; come up with specialty cooking classes. You might teach a class on how to make artesian breads, or cinnamon rolls that rival Cinnabon. The possibilities are endless, and if you consistently offer educational and fun classes, you’ll have people signing up over and over again.


But being successful at hosting your own classes requires some serious planning and attention to detail. Here is an outline of the things you’ll have to consider:


Your Idea. It’s not enough to say that you’re going to offer an exercise classes. The people considering your classes will want to know exactly what they are going to get for their money, and it will be up to you to explain it concisely and effectively. Understand that you’re basically giving a sales pitch to potential attendees. You’ll have to really narrow down your topic.

Your Schedule. Decide in advance how often you want to teach your class, and what times will work for you. If you’re teaching a foreign language, you will want to offer structured classes that meet at the same time every week. But if you intend to offer cooking classes, where one lesson won’t run into another, you can be a little more flexible.

Remember that you’re making a commitment that will last weeks or months, and you won’t want to end up canceling classes. Pick a schedule that you can keep.

Furthermore, carefully consider your likely attendees, and what schedule would be attractive to them. For example, if you’re planning on teaching a tutoring class, you obviously couldn’t schedule it during school hours. Likewise, a class aimed at mothers of young children will either have to include babysitting services or be scheduled at night, when they’re more likely to have help with the kids. Find the delicate balance of times that fit your prospective students’ schedules as well as your own.

Your Price. When establishing a price for your classes, start by calling around and finding out what other choices your clients have. If you plan to offer cooking classes, call some commercial establishments and other in-home teachers. Compare your own talent and experience to what they’re offering, and set a price accordingly. You should always come in a little lower than classes offered by commercial establishments as that will be one of your selling points: expert information for less money.

Your Deals. In addition to establishing a per-class price, also offer packages to entice people to sign up for more than one class. For example, if you intend to host classes on making soap, offer the classes individually, as well as in a group. Someone could take a class learning how to use fresh flowers in homemade soap, or they could buy a bundle that teaches them how to use those, fresh herbs, and plastic toys for kid’s soap. However you decide to price your classes, remember that the buyer will want to feel like they’re getting a lot for their money. If you can provide that in a fun atmosphere, they’ll likely be back time and time again – and they’ll bring friends.

Your Ads. The key to success will be in your ability to get the word out about your classes. Word of mouth will play an important role in your marketing efforts because taking classes is something that friends like to do together. Don’t just rely on friends and family, though. Post fliers in supermarkets, churches, and school bulletin boards. You’ll definitely want to have an online presence so people who are searching your area for such classes will be able to find you. You can establish one by creating a website, and then using digital media to spread your message. And don’t forget your neighborhood as a source of business. Take some time to visit your neighbors, even if you just visit one block a day, and tell them about your new business.

guitar lessons



3. Bed and Breakfast: Sell Space in Your Home


If you have a spare bedroom and bathroom, and a high tolerance for other people being in your home, you may be able to make money from home by hosting people in your home. Overnight travelers are always looking for a comfortable bed and breakfast, especially since frequent travelers are often weary of hotels and motels.


Your home is certainly more attractive than the mainstream sterile environments and run of the mill decor. Savvy homeowners have been taking advantage of their spare space, and they’re making money by offering travelers a one of a kind experience in a warm, friendly environment.


The best part is that people who use bed and breakfasts are more likely to pay more for the experience. The challenge is that there’s a lot of competition in this field, so if you think earning money this way is right for you, you’ll have to set up your home in a way that makes for a memorable experience for guests. Here’s a checklist to get you started:


Location. The most successful bed and breakfasts are those that are convenient to airports, historic parts of town, or other tourist attractions. That’s because there are two types of guests who tend to frequent B&B’s: business travelers who are tired of sterile hotel rooms, and families looking for a unique experience. That’s not to say that you can’t develop a successful B&B if your home isn’t located in the perfect spot, but you might have to work harder to make it a success if it isn’t.

Comfort. Perhaps the biggest thing that you’ll need to do in order to create a successful B&B is to make sure that your guests are as comfortable as they can be. Remember, they’re paying more for the experience of being comfortable away from home. As a trial, spend a night in the room in your house that you intend to rent and view things from a guest’s point of view. Is the temperature comfortable? Is the bath in the room, or at least a comfortable distance away while still being private? Is the bed soft and inviting? The pillows? Is the bedroom interior design, including colors, soothing? Can you hear household noises, or do you feel that you’re in a world of your own? All of these are important questions to ask yourself, but the answers will determine whether or not your guests recommend your place, or come back for another stay. Think about all the minor inconveniences and discomforts that you’ve just gotten used to over the years, and remember that a paying guest might not tolerate those problems for a night. You may need to spend a little money to fix these issues.

Food. The second word in “Bed and Breakfast” is just as important as the first. Some B&Bs have tried to serve their guests muffins, juice, and coffee in the mornings, but the most successful hosts understand that the breakfast they serve will make a lasting impression on their guests. You can get creative and serve the type of breakfast traditional for the area that you’re in. For instance, if your home is located in the South, then eggs, grits, and biscuits may go over well, while Southwest guests may appreciate a traditional Tex-Mex meal. Whatever you decide, make it memorable and make sure that your guests feel welcome and appreciated. Make it memorable, and they’ll spread the word for you.

Service. Another key aspect of successful B&Bs is the level of service that the hosts provide. You’re not just offering room and board, but an experience. If they need help planning a day seeing the sites, offer to sit down with them and help them plan their itinerary. If a businessperson needs copies for a presentation, offer to go and make them. Remember, your job as host will be to make your guests’ stays as comfortable and pleasurable as possible. If you succeed, they’ll remember you the next time they travel through your town.

Advertising. You won’t have any quests until you get the word around about your room. Start locally by putting a sign in your front yard and spreading the word through friends and family. Next, build a small website and make sure that you attract the search engine spiders by using the keywords people would likely search for when looking for a place to stay in your area. In addition, there are sites that specialize in promoting specific areas and their attractions, such as BedandBreakfast.com and Airbnb – your Bed and Breakfast should be listed there.

bed in breakfast family


4. Farmers’ Market: Sell Your Produce and Gourmet Foods


Every Saturday I visit the local farmers’ market, and every time I’m amazed at how wonderful their fruits and vegetables look compared to the choices in the grocery store.


While I’m a gardener too, I’ve never quite been able to grow such fantastic looking produce. If you’re blessed with a greener thumb than mine and you’re growing mass quantities of fruits, vegetables, or herbs, you just may be able to use those skills to earn some extra income.


Farmers’ markets are rapidly becoming the go-to places for people who want to eat fresh, wholesome foods. Local and organic both sounds great to buyers, and you’re not just limited to selling fruits and vegetables. Just yesterday I bought fresh homemade goat cheese and a roasted tomato pesto that almost brought me to tears.


You’d do most of your work in a home garden, but you’ll have to spend your weekends away from home. If you love the idea of selling your home-grown produce, but can’t swing being out of the house on weekends, consider selling to friends, family, and neighbors instead. Almost everyone prefers the taste of a fresh picked tomato to a store bought one.


While this is a great way to earn extra money doing what you love, you’ll need to keep a few things in mind before you get started:


Selection. Lots of people will be selling produce, so if you want to be a success, you’ll have to make yours stand out. You might try selling some rare vegetables or hard-to-find herbs, or you might decide to include a special recipe with every variety.

License. As long as you’re only selling fresh produce, you don’t need a special license. But if you plan to sell gourmet foods, you’ll have to call your local health department and find out the regulations in your area.

Rules. All markets have different rules that every vendor must follow. You’ll have to file an application with the market for permission to sell your product. Contact the market manager and ask how you can get started.

Display. Just as in any retail operation, the way you display your wares will greatly impact your sales. Produce should be placed underneath a cover to protect it from the sun, but be sure to allow at least seven feet of head room. Display your prices prominently, and clearly identify the things that make your product special. Personalize your stand with signs to inform your customers.

Tools. Don’t forget that you’ll need a scale if you sell by the pound, a cash box to organize your income, and bags or boxes so your customers can easily transport your products home.

farmers market vegetables



5. Crafts and Art: Sell Your Creativity


If you have a knack for creating beautiful things, then you were born at the right time to make some serious income from home. The growing trend for vintage and homemade products shows no signs of stopping. Plus, the Internet is chock full of well-known outlets for such wares.


Etsy, for example, is one of the fastest growing sites that gives artists a chance to sell items at a fair price. The site boasts over 40 categories, from gifts to clothes to edibles, with thousands of listings. And the price is right; you can get your own site connected to Etsy for just 20 cents per listing.


Selling on Etsy and similar sites, however, has become an art form itself, and finding success in these marketplaces takes a lot of work and planning. Your art is already a full-time job, but you’ll need to devote plenty of time to being a smart businessperson too. Here are some guidelines to getting started:


Research. You need to know what others are selling before you decide what wares you will offer. Lots of people sell handmade items, but those who work hard to make their items unique in some way are the ones who truly stand out. After you’ve decided on a product, check out the other sellers on Etsy and find what they’re offering, and then figure out how you can do it differently.

Commit. People who run successful shops on Etsy say that they do way more than create. They pass out business cards everywhere they go, they blog about their site, and spend all of their free time trying to think of new ways to promote it. In other words, to truly be a success, you have to treat it like a full-time job.

Photographs. Because your customers won’t be able to touch or hold your items, you need to give them as much of a visual feel for the products as you can. You’ll do it with photographs – but not just any photos. They have to be pleasing to the eye and make the item look fantastic. You’ll have to learn the art of photography, and if you can’t get the hang of it, you’ll have to hire someone to do it for you. Yes, it’s that important.

Selection. One of the keys to success on Etsy is selection, according to industry insiders. In fact, the goal of most serious shop owners is to have at least 200 items for sale. If you’re creating all of those items yourself, that’s a pretty big time commitment. But the more options you give to your customers, the higher the chances that you’ll make a sale.

Mentorship. With sites like Etsy, it simply doesn’t make sense to reinvent the wheel when opening a shop. Instead, look to others who have been down the path and have learned the hard way what to do – and what not to do. Blogs like Handmadeology and EverythingEtsy.com offer hints and guidance for artists just looking to get started in this profitable home-based business.

jewelry display